When you’re in the car detailing business, bright and warm sunshine is a great driver of your business success, notes a leading supplier of accudraft paint booths. The sun’s ultraviolet rays, especially in regions with extreme temperatures, cause extensive damage to the paint layers of vehicles, eroding its luster. It lowers the lifespan of the pain job causing motorists to bring in their shops more frequently.
The car paint market holds great promises for any car shop that steps up to meet and provide quality service. Providing affordable topnotch services and demonstrating your expertise lets you stay ahead of the curve. With a little effort, you can position your car repair shop as the go-to service for anyone needing a paint job.
Here are two things that you should do in your pursuit of success in the car paint market:
Understand your clients
As much as motorists love and adore their rides, not many of them are in a position to shell out a $1000 for a paint job. Therefore, as a provider, you need to price your services to cater to the needs of all your clients. To get clear insights into your target market, you need to do research basic research and create a detailed buyer persona. Educate yourself about your target market and put yourself in their position.
You’ll get to know the average income range and age of your prospective customers as well as the make and model of their cars. That way, you know whether to target the affordable single-coat synthetic jobs that average about $500 or the showroom quality jobs that carry a hefty price tag. Knowing your market as well as our competition is the key to competitive yet affordable product and service pricing.
Toot your own horn
In a market where competition is steep and just around the corner, you have no room for modesty. You need to go out gun blazing to keep your doors swinging and expand your market share. Luckily, the internet makes it easy to achieve this feat. Motorists need a nudge in the right direction when looking to give their cars a new shine. With effective marketing and advertising practices provided by a capable in-house team or hired professionals, reaching your potential clients and converting them into regular customers is not beyond your reach.
That being said, regularly updating your website goes a long way. Aside from that, peppering your social media pages with before and after pictures of your work can give you a decided edge on the market. Going beyond the images and recording the entire transformation process win you more customers. Tutorial videos and timelapse videos are helpful tools to utilize, since most people would rather watch videos while they do their own research. Explaining every step of the painting process lets you, an expert, to come shining through.
The car paint market is brimming with promise as many drivers seek to keep their car looking neat and presentable. With a little creativity, you can give your repair shop an edge on the market.